“U.S. Hispanics have a $1.6 Trillion purchasing power.
We help you tap into it. ”
Hi, I’m Melissa Rodriguez. I help companies authentically connect with U.S. Hispanics online.
With a population of 57 million people and over $1.6 trillion in spending power it's hard to ignore an opportunity that is quickly growing. Given this demographic shift, it is paramount that sales planning continues to evolve to reflect this cultural diversity.
According to a recent Google study that surveyed a select panel of senior-level marketers to see if the U.S. Hispanic audience was on their roadmap, most saw 11 to 25% of their company's growth coming from this demographic in the next three to five years. Still, many brands surveyed didn’t have a marketing strategy for engaging this audience.
Not every branding or marketing agency is created equal. The more consumers demand authentic and real voices from organizations, the more highly specialized and culturally aware businesses have to become. Understanding that you may have your go-to branding and marketing agency you work with, I've created in Mel Rodriguez & Co a specialized approach that seamlessly integrate within all facets of work done by other agencies. We challenge, elevate, and propel your organization to reach new heights with a highly specialized expertise no other agency on the market provides. Powered by our own proprietary tools and processes and combining traditional and digital expertise, Mel Rodriguez & Co. harnesses the latest consumer insights with market nuances to drive the most relevant and effective campaigns to reach a highly targeted audience.
U.S. Hispanics are one of three rising groups of super consumers yet corporations are still falling behind when it comes to truly connecting and engaging with us.
Working in the Corporate consulting world for over seven years, I witnessed first hand how many Fortune 500 companies lagged in their efforts to authentically connect with the U.S. Hispanic market.
I can’t be the only marketer that finds it baffling how the U.S. Hispanic market can be the most attractive and yet one of the most underserved at that same time. I have heard over and over from marketers about the importance of this consumer group, but in 2018 very few are working towards a strategy to specifically and meaningfully reach us in a culturally relevant manner.
If your organization wants to increase their bottom line and their quarterly sales, something has to change. When you work with my team you will get a strategy that will be 100% focused on increasing awareness and ultimately sales to your organization.
Much love,
Mel
“Almost half of the US Hispanic population is considered a Millennial, and these Hispanic Millennials are 66% more likely to connect via mobile than non-Hispanics and are nearly twice as likely to own a tablet. Social media is always at their fingertips.”
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OUR SOLUTIONS
WE CREATE COMPELLING AND EFFECTIVE DIGITAL CAMPAIGNS FROM STRATEGY AND PRODUCTION TO MEDIA CHANNEL PLANNING, PLACEMENT, AND PROMOTION.
“U.S. Hispanics have a $1.6 Trillion purchasing power.
We help you tap into it. ”
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*If you’re inquiring about a job opportunity please send an email to hr@smrelations.com
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120 E 8th St.
Suite 607
Los Angeles, CA 90014
